I use creativity and wit where it counts
Sometimes the right touch of creativity or humor can be just what a project needs. I enjoy finding opportunities to try out new approaches or write clever copy; including custom swag that tells a story, trivia that can be played on monitors at a client event, and friendly customer-oriented messaging.
Experimenting with tone
I wrote a fun script with an ambiguous tone to highlight how pronunciation affects perception. This was part of a workshop lead by the head of multimedia.
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