What is a unicorn?

We needed a way to promote a report on valuable startups in VC, but wanted to reach a broader audience.

Solution

Partnering with a videographer and designer, I mapped out and wrote copy for a campaign that included an explainer video, several blog posts, an interactive quiz, animated Instagram stories and a nurture email.

Treating the video as an anchor asset, we came up with a bold new approach that blended digital and real materials to carry throughout the campaign.

I leaned heavily into featuring exciting leading companies of tomorrow and relevant (often eye-popping) financial details associated with them.

 

What is a unicorn?

I collaborated with a designer and videographer to explain a commonly used term in venture capital investing.

 
 

Results

Our campaign resulted in a helpful explainer video, top-ranked blog post*—including several #1 ranked keywords and 360 top 100 ranked keywords—and solid engagement on social.

*The post has since been updated several times as it is a top performer across blog content

Social

We created a series of instagram stories using the same approach, combining high level stats and a mix of real/digital design.