An introduction to the private markets for limited partners
We needed to explain the benefits of operating in the private markets through the lens of data.
Solution
Partnering with a designer, I mapped out a standalone microsite, multi-chapter eBook, a series of blog posts and social/email promotion. All of which highlighted the opportunities and values of the private markets for sophisticated institutional investors.
The content focused on the evolving makeup of participants in VC/PE, return potential, and the benefit of further diversification available within these spaces.
We used a healthy amount of data to supplement our narratives and included callouts/sidebars that helped illustrate investment potential.
Results
The campaign originally ran in 2018. Blog posts maintained 66% higher than average time spent on page and generated a significant number of leads for a tough audience to break into.
*The microsite experience has since been taken down, but eBook and blog content has been updated
